Open to Disruption: Education and "either/and" Media Practice', interview with Gary Hall, Shaun Hides and Jonathan Shaw published in Journal of Media Practice, Volume 16, Issue 1, 2015. 

'Copyfight', Critical Keywords for the Digital Humanities (Lüneburg: Centre for Digital Cultures, Leuphana University, 2014).

Open Education: A Study in Disruption (London: Rowman and Littlefield International, 2014) - book co-authored by Coventry’s Open Media Group and Mute Publishing. (Open access version available here.)

Open Access

Most of Gary's work is freely available to read and download either here, in the OA archive CSeARCH or in Coventry University's online repository CURVE here

'The Political Nature of the Book: On Artists' Books and Radical Open Access' (co-authored with Janneke Adema), Materialities of the Text issue of New Formations, Number 78, Summer, 2013. 

performative project Janneke Adema has put together, based on our ‘The Political Nature of the Book: On Artists’ Books and Radical Open Access’ article for New Formations.

Forget the Book: Writing in the Age of Digital Publishing, discussion with Doug Sery, Sean Cubitt and Sarah Kember, CREATe at Goldsmiths, University of London, 25 May, 2013.

Lecture on 'Radical open access in the humanities: or, will the future editors of Žižek have to publish his tweets?' at Columbia University, New York, October 18, 2010. 

Piracy Theory

Talk on 'Piracy and Open Access', The Post-Digital Scholar conference, Leuphana University, Germany, November 12-14, 2014. 

'Pirate Radical Philosophy', Radical Philosophy, 173, May/June, 2012.

Special issue of Culture Machine on Pirate Philosophy (2011)

Lecture on Pirate Philosophy, Coventry University, September 29, 2008.

Disrupting the Humanities

Series of events looking at research and scholarship in a 'posthumanities' context, organised by the Centre for Disruptive Media, and featuring Mark Amerika, Søren Pold, Monika Bakke, Iris van der Tuin and Johanna Drucker:

Disrupting the Scholarly Establishment: How to Create Affirmative and Alternative Institutions (March 2014)

Aesthetics of the Humanities (June 2014)

Radical Methodologies for the Posthumanities (March 2015)

Liquid, Living Books

Force of Binding: On Liquid, Living Books (Version 2.0: Mark Amerika Mix)’,, companion website to Mark Amerika, remixthebook (Minneapolis: University of Minnesota Press, 2011).

Living Books About Life, a series of twenty five open access books, funded by the Joint Information Systems Committee (JISC) and published by Open Humanities Press (OHP)


Digitize Me, Visualize Me, Search Me (Ann Arbor: Open Humanities Press - an imprint of MPublishing, University of Michigan, 2011)

Liquid Books, a series of open access books, published by OHP, that users can rewrite, remix, reformat, reversion, reuse, reinvent and republish

New Cultural Studies: The Liquid Theory Reader (Ann Arbor: Open Humanities Press, 2009)

Fluid notes on liquid books in Timothy W. Luke and Jeremy W. Hunsinger eds, Putting Knowledge to Work and Letting Information Play: The Center for Digital Discourse and CultureCenter for Digital Discourse and Culture (CDDC) @ Virginia Tech.

Culture Machine

Culture Machine Live - series of podcasts considering a range of issues including the digital humanities, internet politics, the future of cultural studies, cultural theory and philosophy. Interviewees and speakers include Johanna Drucker, N. Katherine Hayles, Chantal Mouffe, Geert Lovink, Alan Liu, Ted Striphas, and Gayatri Chakravorty Spivak.


Minimal Ethics for the Anthropocene: new book from OHP

Joanna Zylinska's new book, Minimal Ethics for the Anthropocene, has just been published by Open Humanities Press. Adopting a philosophy-meets-art-meets-cultural studies approach, it contains a modest ethical proposal for the (whole) universe which is faced with the prospect of climate change, total destruction and the extinction of life as we know it. It also contains an image-based project as an alternative visual track to the argument presented. The official blurb is below.
The online and pdf versions of the book are of course available for free:


by Joanna Zylinska
Open Humanities Press, 2014
An imprint of Michigan Publishing, University of Michigan Library: Ann Arbor
Series: Critical Climate Change edited by Tom Cohen and Claire Colebrook
 E-version freely available on an open access basis:
Also available in paperback
Life typically becomes an object of reflection when it is seen to be under threat. In particular, humans have a tendency to engage in thinking about life (instead of just continuing to live it) when being confronted with the prospect of death: be it the death of individuals due to illness, accident or old age; the death of whole ethnic or national groups in wars and other forms of armed conflict; but also of whole populations, be they human or nonhuman. Even though Minimal Ethics for the Anthropocene is first and foremost concerned with life—understood as both a biological and social phenomenon—it is the narrative about the impending death of the human population (i.e., about the extinction of the human species), that provides a context for its argument. 'Anthropocene' names a geo-historical period in which humans are said to have become the biggest threat to life on earth. However, rather than as a scientific descriptor, the term serves here primarily as an ethical injunction to think critically about human and nonhuman agency in the universe.
Restrained in tone yet ambitious in scope, the book takes some steps towards outlining a minimal ethics thought on a universal scale. The task of such minimal ethics is to consider how humans can assume responsibility for various occurrences in the universe, across different scales, and how they can respond to the tangled mesh of connections and relations unfolding in it. Its goal is not so much to tell us how to live but rather to allow us to rethink 'life' and what we can do with it, in whatever time we have left. The book embraces a speculative mode of thinking that is more akin to the artist’s method; it also includes a photographic project by the author.
A spirited, eloquent, original, and interdisciplinary manifesto for ethics, which takes seriously, on the one hand, a non-anthropocentric perspective and the challenge to human exceptionalism; and, on the other hand, the possibility of the extinction of life in the Anthropocene epoch. The book presents a serious meditation on the meaning of the old ethical preoccupation – “how to live a good life?” – in an age when life itself is threatened with extinction. (Ewa Ziarek - Julian Park Professor of Comparative Literature, University at Buffalo)
Joanna Zylinska is Professor of New Media and Communications at Goldsmiths, University of London. The author of several books—most recently, Life after New Media: Mediation as a Vital Process (with Sarah Kember; MIT Press, 2012) and Bioethics in the Age of New Media (MIT Press, 2009)—she is also a translator of Stanislaw Lem's major philosophical treatise, Summa Technologiae (University of Minnesota Press, 2013). Together with Clare Birchall, Gary Hall and Open Humanities Press, she runs the JISC-funded project Living Books about Life, which publishes open access books at the crossroads of the humanities and the sciences. Zylinska is one of the Editors of Culture Machine, an international open-access journal of culture and theory, and a curator of its sister project, Photomediations Machine. She combines her philosophical writings and curatorial work with photographic art practice.

Piracy and Open Access

The following interview, conducted by Julia Rehfeldt and Stefanie Kaste, has recently been published on the notepad of the The Post-Digital Scholar: Publishing between Open Access, Piracy and Public Spheres Conference.


The conference is due to take place November 12-14, 2014 at Centre for Digital Cultures, Leuphana University, Lüneburg, Germany.

For three days, publishers, researchers, programmers, designers, artists, and entrepreneurs will discuss how research and publishing in the humanities have changed over the past decade. The conference will explore new tools for gathering knowledge, examine platforms for multimedia publishing, or collaborative writing experiments.

Participants will focus on the interplay between pixels and print, and discuss open and closed modes of knowledge, in order to seek out what this elusive thing could be: post-digital knowledge.

Please register here, participation is free of charge.


The interview itself acts as a taster for the session on Open Access and Piracy which features myself, Bodo Balasz (University of Amsterdam) and Henry Warwick (University of Toronto). Interviews with some of the other conference participants, including Florian Cramer and Soren Pold, can be found here.


Gary Hall is a critical theorist working on politics, philosophy, and new media technologies. He is a professor of Media and Performing Arts at the School of Art and Design, Director of the Centre for Disruptive Media at Coventry University, UK, and visiting professor at the Hybrid Publishing Lab, Leuphana University. He has also been part of several outstanding publishing projects: among other things he is the co-founder of the open access journal Culture Machine, and the co-founder of Open Humanities Press , the first open access publisher dedicated to critical and cultural theory.

1. Your projects set the example of what is possible in publishing. Still, a lot of academics don’t make use of the potential new technology offers. What do you think keeps them from making use of it?

Before we begin, I just need to make a quick qualification. I’m going to be using the pronoun ‘I’ a lot here – which may look as if, in spite of everything, I’m still insisting on acting according to the liberal model of an academic. It’s a model that forecloses an appreciation of the collective nature of identity and instead presents the work of a writer or theorist (such as myself) as the original creation of an individualized and individualistic proprietorial human subject. Now I know it’s not necessarily what you meant to imply with your question. Still, it’s worth emphasizing that the projects you’re referring to here shouldn’t be seen as ‘my’ projects in any simple sense.  They arise out of a complex and ongoing collaborative relationship with a number of different authors, groups, institutions and actors, including all those currently operating under the names of Culture Machine, Open Humanities Press and the Centre for Disruptive Media.  (Clare Birchall and Janneke Adema, who will be speaking at the Post-Digital Scholar event, are just two of those who should also be mentioned in this context.) It’ll become clear shortly why I wanted to begin with this qualification.

Now let me try to address your question directly. As far as many academics are concerned, publishing is first of all just something they’re required to be involved in as part of their professional activity. They may think about politics in relation to culture and society, or even other parts of the media (the BBC, Twitter, algorithmic regulation and surveillance etc.). Yet, unless they’re caught up in the movements for open access, Creative Commons, free software, peer-to-peer file sharing or anti-copyright pro-piracy – and even then in many cases – the majority of academics don’t spend too much time reflecting on the politics of their own knowledge production, let alone trying to challenge or change it by making use of the potential for doing so offered by new technology. Little heed tends to be paid to what it means to publish with a profit-maximising transnational corporation rather than a non-profit publisher, for example, or on an ‘All Rights Reserved’ rather than a copyfarleft basis. As a politico-institutional system of production and control, complete with its inherited disciplinary practices and protocols of status, advancement, recognition and credibility, publishing has become so naturalised and accepted that, unless something out of the ordinary happens – a change of policy imposed at government, funding agency or institutional level, or a campaign mounted such as the 2012 boycott of Elsevier – it’s not something that academics are either especially willing or able to devote much critical attention to. All too often it’s simply there for them, as a fundamental part of their world and everyday practice, yet for the most part unremarked upon, unnoticed, unthought.

2. You have recently completed a monograph called Pirate Philosophy that argues in the light of the most recent crisis of capitalism for a post-crash critical theory. How can piracy influence academic thought?

I’ve only just finished it, and it’s not in press yet or anything, so it’s still somewhat provisional. But one of the arguments I make in Pirate Philosophy as it’s currently called is that if cultural forms such as music, film and television are lagging behind the change in political mood post-2008 – continuing to be dominated, as Rhian Jones has said of the music industry, by ‘careerist and commercial imperatives’, ‘hostility towards the new, untried and perhaps unprofitable’, ‘reliance on resuscitating previous forms at the expense of innovation’, and ‘the social stratification of access’ – then the same can be said of those cultural forms that are associated with the production, publication and distribution of academic knowledge and research.

Take those discourses in the humanities that are often placed under the heading of ‘theory’. Initially associated with the study of literature and contemporary French philosophy, theory has helped a diverse range of new critical thinking to emerge: from gender and postcolonial studies, through science and technology studies, to software studies and beyond. One of the reasons theory continues to be so important is because of its ability to denaturalize and destabilize institutional and disciplinary formations, including those associated with theory itself.  Of course, it’s impossible to achieve a perfect awareness of the parameters within which our own professional forms, routines, methods and procedures of knowledge operate. Nevertheless, theory is committed to challenging and changing our ways of being and doing in the world. As David Theo Goldberg puts it in a deliberately provocative essay, ‘The Afterlife of the Humanities’ (which he has actually published using new technology), theory must by necessity ‘take on the social and thought frames themselves, the structural conditions constituting the conditions of possibility’ that order and shape our ‘established and inherited ways of being, thinking, and doing’. Yet as Goldberg points out, much that actually goes on:

under the rubric of the ‘critical’, in theory, as in thinking more generally, assumes the frame of the conventional and given, the taken for granted social arrangements we inhabit. In that sense they change little if anything of the structural arrangements, material, political or institutional social worlds we inhabit and they take themselves to be addressing. They engage, overwhelmingly, in thinking within the faded frame.  

Goldberg does not analyse the specific frames that constitute the conditions of possibility of critical theory in too much detail in ‘The Afterlife of the Humanities’. Instead, he prefers to sketch what the humanities could look like if they were reconceived and remade so as to be able to ‘speak to our times’. And it’s this lack of detailed attention to the specific frames that order and shape critical theory that perhaps explains why, for all his emphasis on ‘eschewing imposed and established frameworks’, Goldberg’s understanding of the power of the humanities today itself often operates within quite conventional humanist and humanities terms and limits. (That the humanist subject does indeed still occupy a central place in the world for Goldberg is apparent not least in the approval he shows for Zadie Smith’s review of the film The Social Network, and with it Facebook.  Her profoundly liberal humanist analysis offers what he describes as a ‘very thoughtful take’ on ‘how digital media generally and social networking applications in particular have changed how we live our lives, communicate and connect, work and play’ – of the kind we need more of in the academic humanities, it seems.)

Nowhere is theory’s thinking within the faded frame more evident, however, than in the way it continues to be dominated by the print-on-paper codex book and journal article, together with many of the core humanities concepts that have been inherited with them. The latter include the unified, sovereign, proprietorial subject, the individualized author, intellectual property and copyright. But they also include the signature, the proper noun or name, originality, the finished object, immutability or ‘fixity’, the book, the canon, the discipline, tradition, even the human, along with the liberal democratic institutions that sustain and support them: the university, the library, the publishing house and so on.

Pirate Philosophy is thus an attempt to raise a question that’s also an exhortation: how can we act differently with regard to our own work, roles and practices – to the point where we actually begin to confront, think through and take on (rather than take for granted, forget, repress, ignore, or otherwise marginalise) some of the implications of the challenge that is offered by theory to fundamental humanities concepts such as the human, the subject, the author, the book and copyright for how we create, perform and circulate knowledge and research?

How can piracy influence academic thought?

Acting as something like pirate philosophers is one way we can endeavour to do so. I should stress I’m using the word ‘pirate’ not so much in the sense of the historical romantic outsider of fiction and film (Captain Blood, Captain Jack Sparrow, etc.); nor the kind of radical libertarianism espoused by the online drug czar Dread Pirate Roberts, founder of the underground drug site Silk Road; nor even of the deviant thief or subversive radical associated with the anti-copyright advocates of the pro-piracy movement (the Pirate Party, the Pirate Bay and so on). When the word pirate began to appear in the texts of the ancient Greeks, it was directly related to verb ‘pirao’, to ‘make an attempt, try, test, get experience, endeavour, attack’.  It’s here that the modern term pirate (which in Greek is also connected to ‘tease’, to ‘give trouble’) has its etymological origins. So it can be traced back to long before the 17th century, when it is positioned it as being routine to use the term in England; or circa 1710, when its usage when referring to acts of intellectual misconduct is seen as becoming an everyday one.  

It’s this classical sense of the pirate as someone who tries, tests, teases and troubles I’m drawing on, then. At the same time, the reason I’m taking care to suggest we act something like pirate philosophers is because a responsible ethical – as opposed to moral – approach for me wouldn’t presume to know what piracy is in advance. One of the problems with the latter kind of moralistic position, whether it condemns piracy or approves of it for romantic or counter-cultural reasons, is that it too often has its basis in a paradox lying at the heart of authority whereby those in power attempt to define the methods of opposing them that are acceptable. As Saint Augustine famously remarks in The City of God:

Justice being taken away, then, what are kingdoms but great robberies? … Indeed, that was an apt and true reply which was given to Alexander the Great by a pirate who had been seized. For when that king had asked the man what he meant by keeping hostile possession of the sea, he answered with bold pride, What you mean by seizing the whole earth; but because I do it with a petty ship, I am called a robber, while you who does it with a great fleet are styled emperor.

None of this is to suggest we can’t have laws or make judgements and decide some things are acceptable and legal and others are not. But it does enable us to better understand the aporetic and violent basis on which we do so; and so try to assume and endure this ambivalence of authority in our politico-institutional practices and decisions, rather than simply repeating it and acting it out. In other words, it’s about acknowledging the necessity of making such interruptions or cuts in relation to our ways of being and doing in the world – including how we publish, with whom, on what legal basis, reserving which rights – and thinking about how to make them well, or at least better.

3. Do you see a potential of piracy for publishing? What is your take here?

Despite the impression I’m clearly in danger of giving here, Pirate Philosophy does not constitute an attempt on my part to invent an overarching theory or seamless philosophical system concerning the potential of acting as something like pirates with respect to  publishing: a theory or system that’s capable of encompassing all those ‘pirate’ projects we might want to mention in this context (,, the Piracy Project),  and is set out consistently to run right through the book in a logical, linear fashion, binding it tightly together into a unified whole. Pirate Philosophy does not constitute something of this kind for the simple reason that, as far as I’m concerned, the politics of knowledge production does not have a fixed or determined meaning. Rather, it’s something that is being generated continually within the extended meshwork of dynamic flows and relations concerning the human, the subject, the author, copyright and so on that constitutes our contemporary social and institutional environment. It’s a politics that can thus differ significantly, even if only minutely, from place to place and from time to time. Consequently, rather than featuring one big idea I’ve tried to ensure that as a book it’s more multi-themed and poly-centred. (It could equally have had a title centring it on capitalist subjectivation, the digital humanities, the posthuman, the posthumanities or even the unbound book, for instance.)

The multi-thematic and poly-centred aspect of my take on these issues relates to the importance placed on zigzagging, non-linear thinking by theorists such as Rosi Braidotti as a means of responding to the complexity of the global economy and paradoxes of the posthuman era. But it’s also designed to complicate and make that little bit more difficult – or at any rate to not simply go along with (while at the same time acknowledging it’s impossible to elude such a possibility entirely) – any attempt to stabilise and solidify the theory I’m endevouring to perform into a would-be fashionable intellectual brand in its own right. You know the kind of thing: a big, ‘masculine’, explanatory and empowering theory of pirate philosophy and pirate publishing that could be set up in a relation of competition and rivalry to other big, explanatory and empowering theories and philosophical systems. A theory moreover that could be repeatedly blogged, tweeted about and sold as my original work, intellectual property or trademark in order to reinforce my own expertise and position in the academic market place, and thereby gain advantage in the struggle for attention, recognition, fame, authority and disciplinary power. (For similar reasons, as well as experimenting with writing collectively and publishing anonymously in my work, I’ve also shifted continually between different theories and concepts such as open media, media gifts, liquid theory, radical open access and disruptive media.) Instead, I’m trying to foster more anti-liberal and anti-individualistic ways of producing, publishing and disseminating knowledge and research by emphasizing that any enactment of something like a pirate philosophy is only possible by getting close experience of, and trying, testing, teasing and troubling the theories and philosophies of others.

4. Which book will you always have as an analogue copy on your bookshelf?

As a human subject living in this particular place and time, with an affective attachment to certain media and forms of knowledge, I do of course have many copies of analogue books of all kinds on my shelves. So I can appreciate why you might ask this question. But I hope you’ll forgive me if I complicate things once more. It’s just I’m finding it difficult to come up with a straightforward answer I’m comfortable with: one that can’t all too easily be mistaken as some kind of defence on my part of the liberal model of what it is to be an academic and theorist I’m endeavouring to pay critical attention to. Wouldn’t saying I’m always going to have an analogue copy of a specific book, along with a bookshelf to store and display it on, risk giving the impression that, no matter how much the projects I’m associated with may be trying to challenge notions of the possessive individualistic human subject, the finished object, immutability and so forth, I really don’t want things to change that much?

In The Birth of Biopolitics (which at the moment I do have, although it’s not an analogue copy), Foucault argues that liberalism – a word he presents as coming to us from Germany – needs to be analysed, ‘not as a theory or an ideology… but as a practice… as a “way of doing things”’.   I’m mentioning this here because Foucault’s insistence on approaching liberalism as a practice can help us to understand something important about our ways of doing things. For while many of us may espouse non-liberal and even explicitly anti-liberal (including anti-neoliberal) theories and philosophies – be they inspired by Marx, Foucault, Deleuze, Haraway, Latour or Laruelle – we are liberals nonetheless by virtue of how we live, work, act, write and speak in the world. That liberalism does indeed continue to play a relatively uncontested role within academic scholarship and research – in the forms our writings take, and in our upholding of ideas of individualism, individual rights, property and so on – is something we’ll perhaps have a chance to talk more about at the Post-Digital Scholar Conference.


Drone Culture - call for papers for Culture Machine 2015 issue

As Above, So Below: Drone Culture - call for papers
Culture Machine, Vol.16 (2015)
Edited by Rob Coley and Dean Lockwood (University of Lincoln, UK)


The colloquium, ‘As Above, So Below’, held at the University of Lincoln in May 2014, proved the topic of drone culture to be a productive and resonant point of access for discussions of novel forms of life, power, and social and cultural logics in the twenty-first century. The 2015 issue of the peer-reviewed open access journal, Culture Machine, will combine papers commissioned from selected speakers at the colloquium together with new contributions. We are particularly keen to gather international perspectives.

The implications of the drone are still unfolding, however its valence as, in Benjamin Noys’s words, the ‘signature device of the present moment’ is indisputable. Certain discourses, practices and lines of investigation are already established. As Noys notes, above all, a certain theological and metaphysical attitude to the drone – a myth of the drone, foregrounding its ‘God-like’ powers of search and destroy, troubling in its militaristic techno-fetishism – has come to dominate discussion, with interlocutors either wishing to celebrate or critique and demystify such claims for drone power.

What is at stake in our ‘desire for the drone’? How might we engage with such refrains in the interests of resistance? What transformative energies does the phenomenon of the drone exert upon philosophy, media, aesthetics, social and cultural theory, literature and history and how might these disciplines, in and across and between themselves, direct their own energies back upon the drone? We are familiar with some of the more recognizable manifestations of the drone, a list which includes the diffusion of the conventional battlefield, the supposed precision of surgical strikes, and the peculiarities of such a ‘remote’ system of seeing and killing from thousands of miles away. These are the activities of a power that remains largely invisible, for political as much as technical reasons. There is, then, a certain paradox to drone culture: the drone communicates something that must not be communicated. The drone is redacted: hidden in plain sight, present but opaque. Accordingly, though we can describe a culture in which the drone, and the consequences of the drone, are normalized, are integral to an increasingly dominant logic of power, the task of expressing this culture in its material, experiential terms proves to be more difficult. How do we engage with a phenomenon that is simultaneously invisible and utterly visible? How do we map the middleness of this experience?

We invite contributions on such topics as:

– Drone metaphysics
– Drone fiction
– Drone sorcery, magic and glamour
– Occultural theory
– De-Westernizing drone rhetoric and discourse
– Drone temporalities: speed and accelerationism
– Vectoral power: mediation and middleness
– Thanatopolitics

Please submit your contributions including contact details to:

Rob Coley - email:

Dean Lockwood - email:

The deadline for submission of articles of 5000-7000 words is 19th December 2014. If you wish to discuss potential contributions ahead of submitting completed articles, please feel free to contact the editors.

Culture Machine’s Guidelines for Authors:


Performative Publications

Now live: the performative project Janneke Adema has put together to create an alternative take on, and artist’s book out of, ‘The Political Nature of the Book: On Artists’ Books and Radical Open Access’. This is an article Janneke and I wrote together, the original version of which was published in New Formations last year.

The project is part of a larger programme of research on performative publications Janneke is carrying out. It is available at and consists of a website and accompanying posters, which have both been designed by Coventry University 2nd year design students Nabaa Baqir, Mila Spasova and Serhan Curti.

Information about the different multimedial ways of engaging with the text both online and offline, together with some of Janneke's thoughts on the concept of performative publications, and reflections on how this particular project was conceived and developed, are available on her Open Reflections blog as well as that of the Centre for Disruptive Media.


Rethinking Gamification and meson press

Mercedes Bunz, Marcus Burkhardt & Andreas Kirchner, who are colleagues of mine in the Hybrid Publishing Lab at Leuphana,  University of Lüneburg, have announed the first publication of their newly founded open access publishing project, meson press:

Rethinking Gamification, edited by Mathias Fuchs, Sonia Fizek, Paolo Ruffino, and Niklas Schrape

'The main task of rethinking gamification today is to rescue it from the gamifiers.'
- Sebastian Deterding

About the Book
The phenomenon of gamification marks a major change to our lives: today, we find game-elements such as awards, rule structures, and interfaces inspired by video games everywhere around us. After corporations, states have started to use gamification as a tool to govern populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. But is society up for being transformed into one massive game?

The contributions in this book offer a candid assessment of the gamification hype. They explain its novel design practices and methods as well as they trace back the historical roots of the phenomenon. They present artistic tactics for resistance, and critically discuss its social implications.

It is time to rethink gamification!

The pdf edition can be downloaded freely at

Language: English | Publishing Year:  2014 | Softcover | 346 pp. | 6.14 x 9.21" / 23.4 x 15.6 cm
ISBN (Print): 978-3-95796-000-9 | ISBN (PDF): 978-3-95796-001-6
RRP (Print): EUR 15.00 / GPB 12.00 / USD 19.00

Mathias Fuchs, Sonia Fizek, Paolo Ruffino, and Niklas Schrape: Introduction

Resetting Behaviour
Niklas Schrape: Gamification and Governmentality
Paolo Ruffino: From Engagement to Life, or: How to Do Things with Gamification?
Maxwell Foxman: How to Win Foursquare: Body and Space in a Gamified World
Joost Raessens: The Ludification of Culture

Replaying History
Mathias Fuchs: Predigital Precursors of Gamification
Felix Raczkowski: Making Points the Point: Towards a History of Ideas of Gamification

Reframing Context
Fabrizio Poltronieri: Communicology, Apparatus, and Post-History: Vilém Flusser’s Concepts Applied to Videogames and Gamification
Thibault Philippette: Gamification: Rethinking ‘Playing the Game’ with Jacques Henriot
Gabriele Ferri: To Play Against: Describing Competition in Gamification

Reclaiming Opposition
Daphne Dragona: Counter-Gamification: Emerging Tactics and Practices Against the Rule of Numbers
Matthew Tiessen: Gamed Agencies: Affectively Modulating our Screen and App-Driven Digital Futures

Remodelling Design
Sonia Fizek: Why Fun Matters: In Search of Emergent Playful Experiences
Scott Nicholson: Exploring the Endgame of Gamification
Sebastian Deterding: Eudaimonic Design, or: Six Invitations to Rethink Gamification

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